Lighthouse

A luminous brand for a landmark development

Client
Traders In Purple
Scope
Brand Strategy
,
Visual Identity
,
Art Direction
,
Campaign
,
Copywriting
,

Lighthouse is a development that shines brightly in the minds of its audience. More than just a development, it's a beacon on the Newport waterfront, drawing interest from beyond the area with the promise of an elevated, comfortable lifestyle by the water. For the local community, Lighthouse signals a fresh chapter filled with optimism, excitement, and new possibilities, setting the tone for a brand built on light, warmth, and aspiration. Its visual identity reflects this guiding spirit; illuminated, confident, and distinctly coastal. Light-filled and uplifting, the saturated Palm Springs–inspired palette is a nod to the aesthetic of the neighbourhood. Subtle nautical cues and bright pops of colour inject energy. Lighthouse is a place where everyday life feels elevated, yet relaxed. A refreshing new perspective on waterfront living.

BULLET
BULLET
BULLET
No items found.
BULLET
BULLET
BULLET
No items found.

With 65% of homes allocated in the opening months, stage two 
of the development, Lighthouse Dune, was fast-tracked to market.

BULLET
BULLET
BULLET
No items found.
BULLET
BULLET
BULLET
No items found.
BULLET
BULLET
BULLET
No items found.

With 65% of homes allocated in the opening months, stage two 
of the development, Lighthouse Dune, was fast-tracked to market.

BULLET
BULLET
BULLET
No items found.

With 65% of homes allocated in the opening months, stage two 
of the development, Lighthouse Dune, was fast-tracked to market.

With 65% of homes allocated in the opening months, stage two 
of the development, Lighthouse Dune, was fast-tracked to market.

BULLET
BULLET
BULLET
No items found.

With 65% of homes allocated in the opening months, stage two 
of the development, Lighthouse Dune, was fast-tracked to market.

Credits
Photography and film by Korace
Renders by Render House Studios