Le Frérot

A diminutive brand with big personality

Client
Rivage Hospitality
Scope
Brand Strategy
,
Visual Identity
,
Illustration
,
Environmental Design
,

Meet the charmer of the family — Franca’s younger brother, Le Frérot, a Parisian-inspired bistro bringing casual all-day energy to Potts Point. The brand is designed to feel both refreshingly new and reassuringly familiar; its laid-back charisma is brought to life through custom illustrations, creating an identity that shifts effortlessly from daytime espresso café to lively bistro and bar. This is the mischievous sibling you can’t help but fall in love with.

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Credits